It is explained in the Brahmanda Purana that those who watch the Ratha Yatra procession, those who stand up to welcome the chariot with reverence and those who pull the Lord’s Ratha are freed from all sinful reactions and they attain the kingdom of God. Lord Jagannath is none other than Lord Krishna himself, Baladeva is His Brother and Subadra Devi their Sister.
To give benefit to the people of the world, The Founder Acarya of ISKCON, His Divine Grace, A.C Bhaktivedanta Swami Srila Prabhupada, started Ratha Yatra festival in 1967, Following that of the Grand Festival Celebrated in Jagannath Puri (Orissa), since time immemorial. This has become a Major Festival celebrated in Large Cities around the world such as New York, London, Paris, Los Angeles, by ISKCON.
We cordially invite you to join us participate in this great festival on the 2nd July 2016.
Yours in the Service of Lord Jagannath
Anukul Kesav Das, Chaitanya Avatari Das
President, Co-President and Devotees of ISKCON Seshadripuram.